Jason Nissen on What It Takes to Deliver Hospitality at the World’s Biggest Sporting Events
For most fans, a trip to the Super Bowl, the Olympics, or the Final Four begins and ends with the ticket. For the people who build the experience around that ticket, the game itself is only one line item on a much longer list. Hotels, flights, ground transportation, tailgates, meet-and-greets, and pre-event parties all have










